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First Choice Power was the retail electricity arm of Texas-New Mexico Power (TNMP), one of the five Transmission & Distribution Service Providers in the state of Texas. In 2001, they spun off from TNMP to focus solely on retail electricity service. In 2011 they were purchased by Direct Energy.
Direct Energy is the largest competitive retailer of energy and related services in North America. With operations across Canada, Texas and the north-eastern United States, Direct Energy delivers $8 billion of energy and related services to over five million residential and commercial customers. They operate generation assets, as well as retail electricity services in multiple states across the US.
Direct Energy is a member of Centrica, group of companies provides energy and other services with more than 32 million customer relationships.




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First Choice Power News
Tiered rates and bill credits offer you crazy-cheap rates as long as you jump through all their hoops. Want predictable monthly electric bills? Get a fixed rate 12 month plan so you can stay on top of your monthly bills with less worry. Which Plans Have The Best Fixed Rate 12 Month Electricity? F...
Maybe shopping Houston energy rates isn't exciting for you. But prices are probably going up this winter. Let us help. Find out which 36 month electricity plan saves you the most money and lock in that rate now. Where Can You Lock In 36 Month Electricity In Houston? Shopping for the best electric...
Should month deals are still a month off. But, if you can wait to switch, stake out these long term electric plans and be ready to pounce before Dallas electricity rates rise! Compare Texas Electric Rates While the fall shoulder season's low rates won't be here until October, you can start lookin...
First Choice Power FAQs
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Where can I order First Choice Power electricity?
- First Choice Power does not have any electricity plans
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Where can I order First Choice Power natural gas?
- First Choice Power does not have any natural gas plans
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What do customers think about First Choice Power?
- That depends on who you ask. There will always be someone who feels wronged by a company, no matter how good they actually are. The average First Choice Power customer review is 2 / 5 stars. Keep in mind, consumers will go out of their way to complain far more often than they will to give praise.
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Why is my electricity rate higher than when I signed up?
- The rate you see when you sign up is the average rate at that exact amount of usage in one billing cycle. Some companies try to game the system by applying bill credits between certain usage thresholds. It works great if you are within the margins, but as soon as you leave that band you no longer get that bill credit and your rate per kWh can double. The PUC only requires that companies disclose their average rates at 500, 1000, and 2000 kWhs. Companies can get around this by giving you a $50 bill credit if you use between 1000 and 2000 kWhs per billing cycle. The only way to really know what you're getting into is to read your EFL. A 10¢ rate at all usage amounts may end up being cheaper than that 8¢ rate at 1,000 kWh!
First Choice Power Plan Summary
We recommend plans from Champion Energy Services and TXU Energy instead.

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