Much is often made of the deregulated electricity market in Texas, whether the discussion and interest comes from Texas residents, interested journalists, various politicians, or consumer advocates. The market has now been deregulated for a decade and has achieved a certain level of maturity that comes with age.
The market has not found this level of maturity without hiccups and bumps in the road along the way. Many of the complaints and concerns associated with the development of the Texas market have been around the general price of the power for residential service. At times, this concern has had merit. While that may be the lasting impression, or at least the lasting talking point of the critics of the Texas market, that position is often misinformed and even outright wrong, as it is now and has been for two years.
With real deregulation in the Texas market, prices within the market have ultimately settled into a place where customers get a competitive price and electricity providers have a chance of being profitable while working hard to retain their customers. Still, for customers looking to make a change, pricing is attractive enough in the market through competition for motivated buyers to switch. On top of the basic pricing realities within the market, many providers also offer new customer promotions to encourage switching, while still others offer competitive rewards programs to encourage loyalty among existing customers. Savvy Texas electricity customers can ultimately hit the trifecta with their choice by selecting a provider offering all three values:
1) A low ongoing price for electricity
2) A promotion or discount for signing up
3) A rewards program for staying with their choice for an extended period of time
For pricing, not only can customers currently lock-in a low price point for their power, but they can lock that price point in for an extended period of time, often as long as 24 months.
Promotions within the market currently include offers to donate to charity by the provider for each new sign-up, retail gift cards, and bill credits.
Reward programs include anything from free companion airfare, a free month of electricity, cash back programs, and things of that nature.
Beyond these promising components to all buyers within the Texas market, overall prices right now are, simply put, a fraction of most regulated electricity pricing. There are two major causes for the significant price difference between markets. The first is basic – when market demands require or allow a pricing move in a free market, the market’s prices will move accordingly. Therefore, when natural gas prices go down and stay down, a deregulated market’s electricity price offers will also go down. The second reason for the price disparity between markets is that when prices rise and stay high, regulated market monopolies often file for pricing increases. These increases appear merited and get approved by a state’s governing Public Utilities Commission (PUC). The problem with this behavior is that when prices move downward on the underlying commodity (in most electricity markets it’s natural gas), the regulating pricing doesn’t have the flexibility to move downward. The regulated prices stay high until, if prices appear depressed for an extended period of time, another rate case is filed and approved for the monopoly. These downward shifts do not occur very often, not surprisingly.
So what of the pricing between markets, then? Let’s look.
In Texas, we considered 4 major markets – Houston, DFW, Austin, and San Antonio. Houston and the DFW Metroplex are governed largely by deregulated market forces, while Austin and San Antonio are supplied by regulated entities.
In Houston, there are 15 Retail Electricity Providers (REPs) offering plans to customers below 9 cents/kWh at usage of 1000 kwh. Prices in this market go as low as 7.5 cents/kWh and most providers offer a promotion, a rewards program, or both. Green choices starting at 9 cents/kWh are also plentiful.
Dallas offers even lower pricing than Houston, with over 20 REPs offering plans at or below 8.5 cents/kWh all the way down to 7.1 cents/kWh for some plans. Again, most providers offer a promotion, a rewards program, or both. Green choices starting at 8.5 cents/kWh are also plentiful.
Prices for both of these markets can be verified and reviewed at www.powertochoose.org for any customer in those markets looking to switch. Prices include all fees for usage, delivery, transmission, billing and customer service.
The story in Austin is solid, if less spectacular. Austin remains one of the lowest-priced regulated electricity markets in the country. September pricing, with all fees included, comes out to 9.938 cents /kWh. Austin Energy has filed a rate case for a price increase with the Texas PUC, so it will be interesting to see how long their low prices hold. Green pricing is essentially an additional 2.074 cents/kWh, bringing the total rate to 11.985 cents/kWh.
San Antonio also has one of the lowest prices of any regulated market in the entire country. With all fees included, City Public Service offers 9.5 cents/kWh to its customer base. Green pricing is an additional 3.65 cents/kWh times the level of participation with the customer gettting credited back for their fuel adjustment charge according to the level of participation. So, for a 100% wind plan, the final rate for September comes in at 11.855 cents/kWh.
Note that Austin and San Antonio do not offer choice to their customers. Austin Energy and CPS also do not offer rewards programs or sign-up discounts.
Moving on from the state of Texas, the picture gets far more bleak for regulated markets.
In Los Angeles, Southern California Edison (SCE) offers rates between 13.3 cents/kWh and 16 cents/kWh depending upon the residential area surrounding greater LA in which a person lives. The California PUC puts SCE’s average bundled residential rate at 15.9 cents/kWh for 2010. SCE does not appear to offer any green options according to www.sce.com .
Things get worse in San Francisco, where Pacific Gas & Electric has prices averaging out at 16.3 cents/kWh. More surprising than the significant price jump compared to other markets is that in a region like the greater San Francisco/Oakland area, PG&E does not appear to offer any green options for eco-conscious customers.
Moving east on the map to Phoenix, where Arizona Public Service is the monopoly, the pricing in one of the hottest but driest of all US markets comes in at 13.48 cents/kWh. Places like Phoenix with considerable electricity demand, much like Dallas or Houston, having higher rates than other markets because of the economic basics of supply and demand is not surprising. However, the sizeable gap in pricing between Phoenix and Dallas/Houston is stunning. Green energy is available at 4 cents/kWH more.
St. Louis, with the publicly traded Ameren as its monopoly, gets a little better for customers at 10.47 cents/kWh during the summer, which still represents more than a 15% increase in pricing over Houston. On 9/3/2010, Ameren filed a rate increase request that would increase rates across all rate classes by 11%. Customers can add a block of 1000 kWh green energy for $15/month.
One of the more similar markets to Houston, both temperature-wise and humidity-wise, is New Orleans. New Orleans is a regulated market with the publicly-traded Entergy as the monopoly electricity provider there. New Orleans is currently priced at a dramatically higher level than any deregulated market in Texas. They offer power, non-green of course, to customers at a rate of 11.76 cents/kWh. That’s more than 30% higher than the average in the Houston market.
Moving on and looking at Miami and that area’s monopoly, Florida Power & Light (FP&L), the picture improves. Pricing is set at 9.27 cents/kWh for Florida Power & Light customers. FP&L’s parent company also owns Gexa Energy, a REP in Texas, and offers pricing in Texas for customers in competitive areas at a rate below the Miami market. While it’s not clear that FP&L offers green options to their customer base, they do offer rebates and incentives to customers for different energy efficiency programs.
Atlanta, or “Hotlanta” as it is often referred, is a market covered for power by publicly traded Southern Companies subsidiary, Georgia Power. This entity does not display pricing that is easy for a typical residential customer to understand. With some work on a calculator and digging through the provider’s site, it appears the average price/kWh at 1000 kWhs is roughly 11.56 cents/kWh. Atlanta is a hot city, but it isn’t nearly as hot or humid as Houston. It is difficult to understand why pricing for Atlanta is so much higher than that of a city with more significant demand issues such as Houston. Atlanta residents can order green power for an additional $35/month per 1000 kWhs, bringing the green rate to 15.06 cents/kWh.
Washington, DC is higher priced than even Atlanta. PEPCO offers prices to customers in this market at 14.83 cents/kWh. It’s not very clear that green energy is an option in the DC market based on a review of the PEPCO website and phone calls.
Boston is another market with extraordinarily high power prices. Customers can expect to pay an average of 14.57 cents/kWh to NStar in the greater Boston area. NStar does offer a 100% green option for $13.96 more per month for a home using 1000 kWh. It is difficult to determine what is driving prices in this market to such an extreme level.
New York is a semi-deregulated market for power. Prices in this market are also unfortunately difficult to determine as a result of the way New York allows for, and restricts, competition. The pricing appears to be a combination of the Consolidated Edison transmission, distribution, and billing fees and the price of power generated by numerous suppliers within the market. When considering all of those figures together, ConEd’s rate to beat comes to 15.94 cents/kWh. A consumer can add green to that for 2.5 cents/kWh more, making it a tough market if a customer sticks with the incumbent.
We attempted to review pricing for Chicago within this analysis. Unfortunately for customers in that market, there is no easy way to determine a real price/kWh. Finding a price for this market appears to require review of a 450 page rate filing by Commonwealth Edison. Even through conversation with a customer service representative in that market, we were unable to determine an actual price/kWh.
All rates were based on 1000 kWhs of consumption per month, which is a standard measure used in the markets where the debate over deregulation has remained the hottest, Texas. Taxes were avoided and all other visible and available fees for each market were calculated into the rate in order to arrive at true apples to apples pricing across the country.
Rates for providers mentioned in the numerous comparison regions can be found on the provider websites listed below this article. The rates researched for all markets within this article were applicable as of September 20, 2010.
The key in any spirited debate, such as electricity deregulation, is that observers get an honest representation of both sides of the story. Often times, that hasn’t been the case in the Texas deregulation story. Consider that the prices in the deregulated Texas footprint can also be locked in to protect from volatility of price movements, so this isn’t simply a snapshot comparison of what providers are offering in those markets today. Low pricing is available for years forward, no matter what outside factors play a role to any market.
In summary, the situation in a maturing deregulated market like Texas for power is beginning to look a lot more like other deregulated service stories that have played out over the years, such as video, long distance, local phone, cell phone and high speed service. Competition breeds lower prices for customers, better customer service, and more innovation. Try finding any of that in the regulated markets mentioned in this story.
Austin – Austin Energy – www.austinenergy.com
San Antonio – City Public Service of San Antonio (CPS) – www.cpsenergy.com
Los Angeles – Southern California Edison – www.sce.com
San Francisco – PG&E – www.pge.com
Phoenix – Arizona Public Service (APS) – www.aps.com
St. Louis – Ameren of Missouri – www.ameren.com
Miami – Florida Power & Light – www.fpl.com
Atlanta – Georgia Power (A Southern Companies Company) – www.georgiapower.com
Washington, DC – PEPCO – www.pepco.com
Boston – Nstar – www.nstaronline.com
New York City – Consolidated Edison – www.coned.com
Chicago – Commonwealth Edison – www.comed.com
New Orleans – Entergy of New Orleans – www.entergy-neworleans.com
About the Writer
Matt Oberle is the Founder and Manager of Texas Electricity Ratings, a consumer advocacy and comparison shopping website that operates in the Texas deregulated electricity marketplace. Matt has previously worked at Hewlett Packard, and before that he worked for 3 years at internet start-up and comparison shopping company, Houston based WhiteFence. While at WhiteFence, Matt worked with some of the biggest brands and service companies in the United States, including Comcast, AT&T, Time Warner, Dish Network, as well as incumbent electricity providers Reliant and TXU when deregulated electricity was in its infancy.