Power to Choose | Compare the Best Texas Electricity Rates

We analyze, rank, and recommend the best plans from the highest rated providers.

Plans In Your Area

You Have The Power To Choose Your Texas Electricity Provider

Why is Texas Electricity Ratings better than PowerToChoose?

We strive to bring transparency to the electricity marketplace. We want you to pick a plan that works for you! To do this, we offer several exclusive tools to help you!

Power To Choose: What it is Powertochoose.org and What they aren't telling Texans

Unfortunately, over time The Power to Choose has been abused by providers who manipulate their prices to show specific prices at specific usage levels (500, 1000 and 2000 kWh.)

When Texas deregulated the Retail Electricity market in 1999, Texans were provided with Electric Choice and the PUC established the Power To Choose as an educational website to help consumers make better electricity choices.

Other providers launched promotional plans that start with low rates for 1-3 months then increase or double, while others use low introductory variable incentive rates, then increase your rates throughout the term of your contract.

Initially this was a good thing. The PUC fostered Texas Electric Choice, a competitive, head to head marketplace that featured flat rate products. And differentiations were based on low cost to serve, green energy support, term length and cash or reward incentives to switch.

Another problem with Power to Choose is that any licensed Texas electricity provider can promote their plans on the site, Regardless of their reputation, customer service complaints, PUC violations or BBB rating. There is NO CONTROL over which companies can list their products!

Shockingly, Variable Rate Plans seldom go down

There are quite a few suppliers whose only source of customers is the Power To Choose website. They woo you with an impossibly low rate, all the while knowing that they will jack your bill up with unfair fees and hidden charges to try to boost their profits! And if you try to talk to them, they skimp on customer service hoping you'll just hang up and pay your bill to keep the lights on.

Power to Choose Electricity Rates

View All Electricity Rates in Your Area

  • Plan Name
  • Company
  • Length
  • Price
  • Rate Stability
36 month Bill Credit
13.5 ¢
at 1,000 kWh per bill
More Info
36 month Fixed Rate
12.1 ¢
at 1,000 kWh per bill
More Info
36 month Fixed Rate
13.4 ¢
at 1,000 kWh per bill
More Info
12 month Fixed Rate
16.2 ¢
at 1,000 kWh per bill
More Info
24 month Fixed Rate
18.4 ¢
at 1,000 kWh per bill
More Info
1 month Variable Rate
9.5 ¢
at 1,000 kWh per bill
More Info
12 month Fixed Rate
14.2 ¢
at 1,000 kWh per bill
More Info
24 month Flat Rate
19.6 ¢
at 1,000 kWh per bill
More Info
12 month Flat Rate
20.5 ¢
at 1,000 kWh per bill
More Info
24 month Bill Credit
9.2 ¢
at 1,000 kWh per bill
More Info

What is The Power To Choose

The Scorecard Legend

●●●●● Lowest Complaint Rate

●●●●○ Lower than Average Rate of Complaints

●●●○○ Average Complaint Rate

●●○○○ Higher than Average Rate of Complaints

●○○○○ Highest Complaint Rate

The Power to Choose provides an easy way to shop for Texas electricity rates. Unfortunately it is often confusing and misleading. It's often referred to as "The Power to Confuse" as many Texas electricity companies use it as their primary source of electricity orders.

The one thing that the Texas power to choose provides is complaint data from the Texas PUC. This complaint data provides great insight into companies ability to accurately bill, and provide customer service in a timely manner.

Most complaints that the Texas PUC receives are billing related, which is different from the data that Texas Electricity Ratings uses. TER rates rank and reviews providers based on real-time data, prices, features, reviews from our users, 3rd party reviews, 3rd party data sources, surveys and real time plan analysis.

So, based on Power to Choose Scorecard who are the top ranked providers available on Texas Electricity Ratings. (as of May 2021)

About the Power to Choose Rating Scorecard:

The Power to Choose scorecard uses a five dot system to indicate where 5 dots = The Lowest Complaints per 1000 customers.

The Scorecard

Power to Choose Ranking

Provider/ Brand













Just Energy











US RETAILERS (Cirro, Discount, Pennywise)








The Scorecard Methodology:

REPs are scored into five groupings of approximately equal size based on a 6-month rolling average of complaint rates per 1,000 customer relative to other companies.

Signficant changes in the complaint score may occur from month-to-month for smaller REPs based on only a few complaints. This complaint scorecard should be viewed as only one measure of the customer service provided by REPs.

Please note the complaint score is based on a rolling 6-month average of the total number of informal complaints investigated, irrespective of whether or not the company was determined to be at fault or adequately resolved the customer's complaint. (Note - this means - the Count of Complaints - EVEN when the Provider is not liable)

In many cases, the PUC's informal complaint process adequately addresses the customer complaints with quick resolution by the REP. You may wish to also review other resources regarding a REP's customer service such as your local Better Business Bureau.

Power To Choose FAQ

What is the Power to Choose?

Texans Have the Power To Choose their own electricity provider, giving you direct access to hundreds of offers and choices, and savings

Who can I trust to have the best electricity rates

TexasElectricityRatings has over 10,000 five star reviews on Shopper Approved and Over 1400 Google Reviews, and has been featured on Channel 2 News in Houston, The Dallas Morning News, and the Houston Chronicle

Who has the cheapest electricity rates in Texas?

The cheapest 12 month electricity rate is 8.800. Watch out for month to month and variable rates. For example a super low 5 or 6 cent rate may only be effective for a short term, or for a narrow band of usage, example 1000 to 1200 KwH then the rate JUMPS to 12 cents at 1201 KwH.

How can I get a better deal on electricity?

The Best way to get a better electricity rate is to understand your usage, credit and then compare rates at TexasElectricityRatings.com

Are there more plans available?

Absolutely! If nothing from the above list struck your fancy, we've got lots of other options available:

Popular Brands

These brands are consistently popular choices for many Texans. You'll recognize names like TXU, Reliant, Gexa, and TriEagle

Low Price Leaders

Price is always an important consideration, but you still want a reliable company that can take care of your needs. We've pulled together a group of brands that are leaders in low prices in Texas. You'll find established brands as well as up-and-comers here.

Premium Brands

If you're looking for the best providers, you'll find them here at Texas Electricity Ratings. Our expert scoring process really brings the best companies to the top of the list! Choosy consumers, this list is for you!

Local Texas Brands

Texas - it's like a whole other country! And who better to serve Texans than your fellow citizens? These brands started right here and continue to show their Lone Star pride.

Low Deposit Companies

We've all been there, sometimes you need electricity but your credit isn't pristine. Many of our customers who thought they would be in for a massive deposit have been pleasantly surprised by how low the deposits are with certain providers.

Consistent Electricity Rates on your bill

In the Texas electricity market, it can be hard to know just what rate you should expect on your bill. We've grouped together a great set of plans that feature simple, straight-forward pricing, so you know just what to expect! Use more, pay more. Use less, pay less. It just makes sense!

All Texas Plans

Hey, if you like choice, we have you covered. With around a hundred plans availble in almost all areas of Texas, you won't find a bigger list to choose from.