Power to Choose | Compare the Best Texas Electricity Rates

We analyze, rank, and recommend the best plans from the highest rated providers.

power to choose electricity in texas

Power To Choose: What is PowertoChoose.org and What they aren't telling Texans

Unfortunately, over time The Power to Choose has been abused by providers who manipulate their prices to show specific prices at specific usage levels (500, 1000 and 2000 kWh.)

When Texas deregulated the Retail Electricity market in 1999, Texans were provided with Electric Choice and the PUC established the Power To Choose as an educational website to help consumers make better electricity choices.

Initially this was a good thing. The PUC fostered Texas Electric Choice, a competitive, head to head marketplace that featured flat rate products. Plans were sorted based on low cost to serve, green energy support, term length, and cash or reward incentives to switch.

Then some providers launched promotional plans that started with low rates for 1-3 months but then increased or doubled. Other providers hit upon using low introductory variable incentive rates that then increase your rates throughout the term of your contract. These kinds of plans still exist.

Shockingly, variable plan rates seldom go down.

Another problem with Power to Choose is that any licensed Texas electricity provider can promote their plans on the site. Regardless of their reputation, customer service complaints, PUC violations or BBB rating, there is NO CONTROL over which companies can list their products!

And lastly, there are quite a few suppliers whose only source of customers is the Power To Choose website. They woo you with an impossibly low rate, all the while knowing that they will jack your bill up with unfair fees and hidden charges to try to boost their profits! And if you try to talk to them, they skimp on customer service hoping you'll just hang up and pay your bill to keep the lights on.

You Have The Power To Choose Your Texas Electricity Provider

Why is Texas Electricity Ratings better than PowerToChoose?

We strive to bring transparency to the electricity marketplace. We want you to pick a plan that works for you! To do this, we offer several exclusive tools to help you!

Power To Choose Top Energy Plans

Lowest Houston Electricity Rates

Company Term Rate
4Change Energy 24/months 12.1¢/kWh
Gexa Energy 24/months 12.1¢/kWh
Frontier Utilities 24/months 12.1¢/kWh
Constellation 12/months 12.9¢/kWh
Rhythm 9/months 14.0¢/kWh
Veteran Energy 36/months 14.7¢/kWh
Energy Texas 18/months 14.8¢/kWh
TXU Energy 12/months 14.9¢/kWh
BKV Energy 12/months 15.3¢/kWh
GoodCharlie Energy 48/months 15.9¢/kWh
Rates as of Sep 27, 2023 at 08:27 PM

Dallas Low Cost Electricity Rates

Company Term Rate
4Change Energy 24/months 11.1¢/kWh
Gexa Energy 24/months 11.1¢/kWh
Frontier Utilities 24/months 11.1¢/kWh
Veteran Energy 36/months 12.5¢/kWh
Constellation 12/months 12.9¢/kWh
Rhythm 9/months 13.6¢/kWh
TXU Energy 12/months 13.9¢/kWh
Energy Texas 18/months 13.9¢/kWh
BKV Energy 12/months 14.1¢/kWh
GoodCharlie Energy 48/months 14.8¢/kWh
Rates as of Sep 27, 2023 at 08:27 PM

Top Corpus Christi Electricity Plans

Company Term Rate
4Change Energy 24/months 11.8¢/kWh
Gexa Energy 24/months 11.8¢/kWh
Frontier Utilities 24/months 11.8¢/kWh
Rhythm 9/months 13.2¢/kWh
Energy Texas 18/months 14.0¢/kWh
Veteran Energy 36/months 14.1¢/kWh
TXU Energy 12/months 14.5¢/kWh
Constellation 12/months 14.9¢/kWh
Champion Energy Services 24/months 14.9¢/kWh
BKV Energy 12/months 14.9¢/kWh
Rates as of Sep 27, 2023 at 08:27 PM

Cheapest Abilene Electricity Companies

Company Term Rate
4Change Energy 12/months 11.8¢/kWh
Gexa Energy 24/months 11.8¢/kWh
Frontier Utilities 24/months 11.8¢/kWh
Veteran Energy 36/months 13.1¢/kWh
Rhythm 9/months 14.3¢/kWh
TXU Energy 12/months 14.5¢/kWh
Champion Energy Services 24/months 14.7¢/kWh
BKV Energy 36/months 15.3¢/kWh
Energy Texas 18/months 15.5¢/kWh
GoodCharlie Energy 48/months 15.8¢/kWh
Rates as of Sep 27, 2023 at 08:27 PM

Lowest Electricity Rates for Dickinson Texas

Company Term Rate
4Change Energy 12/months 13.6¢/kWh
Gexa Energy 24/months 13.6¢/kWh
Frontier Utilities 24/months 13.6¢/kWh
BKV Energy 12/months 14.9¢/kWh
Rhythm 9/months 14.9¢/kWh
Veteran Energy 12/months 15.0¢/kWh
TXU Energy 12/months 15.5¢/kWh
Champion Energy Services 24/months 15.9¢/kWh
Energy Texas 18/months 16.0¢/kWh
GoodCharlie Energy 48/months 17.2¢/kWh
Rates as of Sep 27, 2023 at 08:27 PM

View Rates in Your Zip Code

What is The Power To Choose

The Scorecard Legend

●●●●● Lowest Complaint Rate

●●●●○ Lower than Average Rate of Complaints

●●●○○ Average Complaint Rate

●●○○○ Higher than Average Rate of Complaints

●○○○○ Highest Complaint Rate

The Power to Choose provides an easy way to shop for Texas electricity rates. Unfortunately it is often confusing and misleading. It's often referred to as "The Power to Confuse" as many Texas electricity companies use it as their primary source of electricity orders.

The one thing that the Texas power to choose provides is complaint data from the Texas PUC. This complaint data provides great insight into companies ability to accurately bill, and provide customer service in a timely manner.

Most complaints that the Texas PUC receives are billing related, which is different from the data that Texas Electricity Ratings uses. TER rates rank and reviews providers based on real-time data, prices, features, reviews from our users, 3rd party reviews, 3rd party data sources, surveys and real time plan analysis.

So, based on Power to Choose Scorecard who are the top ranked providers available on Texas Electricity Ratings. (as of May 2021)

About the Power to Choose Rating Scorecard:

The Power to Choose scorecard uses a five dot system to indicate where 5 dots = The Lowest Complaints per 1000 customers.

The Scorecard

Power to Choose Ranking

Provider/ Brand













Just Energy











US RETAILERS (Cirro, Discount, Pennywise)








The Scorecard Methodology:

REPs are scored into five groupings of approximately equal size based on a 6-month rolling average of complaint rates per 1,000 customer relative to other companies.

Signficant changes in the complaint score may occur from month-to-month for smaller REPs based on only a few complaints. This complaint scorecard should be viewed as only one measure of the customer service provided by REPs.

Please note the complaint score is based on a rolling 6-month average of the total number of informal complaints investigated, irrespective of whether or not the company was determined to be at fault or adequately resolved the customer's complaint. (Note - this means - the Count of Complaints - EVEN when the Provider is not liable)

In many cases, the PUC's informal complaint process adequately addresses the customer complaints with quick resolution by the REP. You may wish to also review other resources regarding a REP's customer service such as your local Better Business Bureau.

Power To Choose FAQ

What is the Power to Choose?

Texans Have the Power To Choose their own electricity provider, giving you direct access to hundreds of offers and choices, and savings

Who can I trust to have the best electricity rates

TexasElectricityRatings has over 10,000 five star reviews on Shopper Approved and Over 1400 Google Reviews, and has been featured on Channel 2 News in Houston, The Dallas Morning News, and the Houston Chronicle

Who has the cheapest electricity rates in Texas?

The cheapest 12 month electricity rate is 11.000. Watch out for month to month and variable rates. For example a super low 5 or 6 cent rate may only be effective for a short term, or for a narrow band of usage, example 1000 to 1200 KwH then the rate JUMPS to 12 cents at 1201 KwH.

How can I get a better deal on electricity?

The Best way to get a better electricity rate is to understand your usage, credit and then compare rates at TexasElectricityRatings.com

What is Energy Deregulation in Texas?

Energy deregulation, also known as energy choice or customer choice, is a system that allows consumers in Texas to choose their own retail electricity provider (REP) rather than being forced to purchase electricity from a single utility company.

In Texas, energy deregulation was implemented in 2002 with the passing of Senate Bill 7. This bill created a competitive market for electricity, allowing consumers to shop around for the best energy plan that suits their needs. The idea behind energy deregulation is to increase competition and lower prices for consumers by allowing retail electricity providers to compete with each other based on price, plan features, and customer service.

Under the energy deregulation system in Texas, there are three main components: the electricity generator, the transmission and distribution utility (TDU), and the retail electricity provider (REP). The electricity generator generates the electricity, the TDU delivers the electricity to the consumer's home or business, and the REP sells the electricity to the consumer and manages their account.

Consumers in Texas have the power to choose their own REP, and there are many different plans and options available from various providers. Consumers can choose from fixed-rate plans, variable-rate plans, renewable energy plans, and more.

Overall, energy deregulation in Texas gives consumers more control over their electricity bills and allows them to find the best energy plan for their needs.