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About Direct Energy — Direct Energy was founded in Toronto as a competitive energy retailer in 1986. In 2000, the company was acquired by the British multinational energy and services company, Centrica.
In 2010, Direct Energy acquired Clockwork Home Services and its three brands: One Hour Air Conditioning & Heating, Benjamin Franklin Plumbing, and Mister Sparky (electrical services). As a result, Direct Energy is now the largest energy and home services retailer in North America. The company has grown to roughly 4,000 employees serving over 4 million customers in North America, including 10 Canadian provinces and all 50 states and the District of Columbia.
Direct Energy Brands in Texas
Direct Energy provides retail electricity and natural gas services in 15 states. Texas is by far one of Direct Energy‘s most important markets. Headquartered in Houston, Texas, Direct Energy operates several retail electricity brands that include Direct Energy and First Choice Power. In South Texas, Direct Energy operates as CPL Retail Energy and CPL Business. In West Texas, Direct Energy operates as WTU Retail Energy and WTU Business.
Direct Energy purchased Bounce Energy and First Choice Energy in 2013. Direct Energy retired the Bounce Energy brand in September, 2019 and transferred those customers to Direct Energy. Meanwhile, First Choice Energy is still active in Texas.
In May, 2019, Direct Energy completed the $300 million sale of Clockwork Home Services and certain of its affiliates to Authority Brands. Currently, Direct Energy‘s subsidiary, Home Warranty of America, provides home warrantee and service plans that utilizes local repair providers.
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