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About Southern Federal Power

Genie Retail Energy launched Southern Federal Power in July 2019 in order to sell retail electricity products and services in Texas. Southern Federal Power oversees two other brands in Texas, Ranchero Power and Watt Bro. Also referred to as "SoFed", the company serves about 10,000 Texas customers. The company is best known for not having raised or changed its rates during the spiraling rate increases that happened during Winter Storm Uri in 2021. It also gave its customers cash incentives to cut their usage and reduce strain on the grid during the crisis.

Southern Federal Plans & Rates

Southern Federal currently has 0 plans available on our site.

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Southern Federal Ratings

The overall score for Southern Federal is 2.79. Their best category was Community where they earned a score of 4.02, while their worst rating came in at 1.31 in Products. More detailed information on these ratings is available on our Southern Federal Rating Detail page.

Southern Federal earned a Bronze Award in our most recent semi-annual rating process with an overall rating of 2.79

Texas Electricity Ratings's Bronze Tier providers are solid retail electricity providers that have a lot to offer customers. These companies represent good options for discerning shoppers and have lots to offer customers. There are plenty of good companies offering good plans that can fit what consumers are looking for in their company.

  • Rating Overall
  • 2.79
  • Communications
  • 3.65
  • Community
  • 4.02
  • Market Perception
  • 2.94
  • Operations
  • 3.29

What People Are Asking About Southern Federal

Texas electricity deregulation, and Retail Electricity Providers can be complicated.

To answer your frequently asked questions about Southern Federal read on.

What if I'm interested in buying Southern Federal's energy plans?

We currently do not offer any Southern Federal plans at this time.

Other popular plans you can try instead are Rhythm's Two Months Free 24 starting at 16.2¢/kWh or Rhythm's starting at 0¢/kWh just to name a few!

What companies are similar to Southern Federal?

Some companies that are like Southern Federal in price range and user ratings are Rhythm and Rhythm.

Here is an overview of these two:



Is Southern Federal good?

Southern Federal has a customer rating of 1.0/5.0 stars (this is out of 1 reviews). This score is calculated by averaging the total number of reviews in our website.

What are some good companies in my area?

In , Texas there is:

  1. 4Change Energy 4/5.0 with an avg. plan rate of 17.4¢/kWh.
  2. Chariot Energy 4/5.0 with an avg. plan rate of 21.7¢/kWh.
  3. Energy Texas 3.9/5.0 with an avg. plan rate of 12.7¢/kWh.
  4. Champion Energy Services 3.5/5.0 with an avg. plan rate of 14.5¢/kWh.
  5. Constellation 3.3/5.0 with an avg. plan rate of 18.6¢/kWh.
  6. Veteran Energy 2.9/5.0 with an avg. plan rate of 18.6¢/kWh.
  7. TriEagle Energy 2.5/5.0 with an avg. plan rate of 16.1¢/kWh.

What are some cheap electricity plans in my area?

The most affordable electricity plans in , Texas are:

  1. Taste of Energy Texas 3 for 3 months starting at 11.1¢/kWh.
  2. Frontier Saver Plus 12 for 12 months starting at 11.9¢/kWh.
  3. Frontier Saver Plus 24 for 24 months starting at 12¢/kWh.
  4. 36 Inflation Fix for 36 months starting at 13.3¢/kWh.
  5. TrueClassic 6 for 6 months starting at 13.4¢/kWh.

How much do electricity plans cost per month?

The monthly bill will vary by season (with the winter and summer seasons being the more expensive periods) and the size of your home. In 2022 in , Texas, the average electricity plan rate is 0¢/kWh. On average, that means

  • A small home will use around 500kWh of energy times 0¢/kWh totalling $0 per month.
  • An average-sized home will use around 1000kWh of power times 0¢/kWh totalling $0 per month.
  • A large home will use around 2000kWh of power times 0¢/kWh totalling $0 per month.

You can price electricity plans in your area here.

Featured Plans for Southern Federal

These are a few plans that we think you'll like. We also have a more detailed listing of all TX plans for Southern Federal, or you can use our Southern Federal Rate Comparison Page to find a great deal

How do I get the Cheapest Southern Federal Rate?

We've created a step by step guide to help you get the cheapest electricity rate. Or you can use our Bill Calculator tool.

Listed here are the cheapest rates offered by Southern Federal in your area. If you would like, you may compare all Southern Federal rates, or view all Southern Federal plans and products to choose the best electricity plan for your home.

Southern Federal Rates for Houston

Houston - Centerpoint Electricity prices as of 01-29-2023. Compare Houston Electricity Rates.

Southern Federal Rates for Dallas

Dallas - Oncor Electricity prices as of 01-29-2023. Compare Dallas Electricity Rates.

Southern Federal Rates for Abilene

Abilene - AEP North Electricity prices as of 01-29-2023. Compare Abilene Electricity Rates.

Southern Federal Rates for Corpus Christi

Corpus Christi - AEP Central Electricity prices as of 01-29-2023. Compare Corpus Christi Electricity Rates.

Understand Your Southern Federal Bill

Unsure about how to decipher your Southern Federal bill?

We can help.

Check out our How to Understand your Southern Federal Bill page where you can get information on what the various charges and fees mean.

Real Customer Reviews for Southern Federal

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Southern Federal Scores and Ratings:

Texas Electricity Ratings Overall Score for Southern Federal

2.8 / 5

Southern Federal Reviews

1 Reviews for Southern Federal


total reviews

News Articles About Southern Federal

Texas Senate Tells PUCT to Hold on PCM

Posted on

Will PUCT Hold on PCM Plans?

The new PCM plan must clear the Texas statehouse before anything changes. Follow the PUC's market redesign through the state senate.
Texas lawmakers told the Texas PUC they want to examine the commission's Performance Credit Mechanism or PCM plan more closely before it can go into effect.

In a letter signed by nine members of the Texas Senate, lawmakers told the Public Utility Commission of Texas (PUCT) to hold their horses. The agency’s recently announced plans to revamp the Texas power market go beyond what Senate Bill 3 says. The letter tells PUCT to wait for lawmakers to weigh in before carrying out their Performance Credit Mechanism or "PCM" plan. 

The nine signers make up the Senate Committee on Business and Commerce. After a letter like that, you can bet your mortgage payment PUCT will await further instructions. These senators feel PUCT misses the point of SB 3. And lawmakers don’t take kindly to state agencies failing to meet the intent of high profile new laws. The next legislative session begins January 10. During the 180-day session, lawmakers will consider the power grid and a myriad of other issues. Expect some uncomfortable committee hearings with pointed questions for PUCT leaders.

Hold on PCM, But Then What? 

A few lawmakers say the state needs more “dispatchable generation" and PUCT plans don’t make a clear path for reaching that goal. In other words, Texas needs power plants it can turn on and off as demand varies. These plants sell power to retail providers who in turn sell to homes and businesses. In a nutshell, that's how your lights come on and stay on.

Last month, PUCT floated sweeping proposals including Forward Reliability Market (FRM) with its PCM plan. Under FMR, the state would dole out monetary rewards to power generators based on their performance during peak demand. The wording of the senators’ letter appears to favor a more traditional regulatory model with standards and penalties for non-compliance. 

Senators worry market redesign plans will confuse industry players. In this mindset, companies will delay building new power plants. And Texas needs more power to keep up with growing demand. Falling only behind property tax relief, shoring up the state’s energy supply is Lieutenant Governor Dan Patrick’s second most important priority for this session. ERCOT has said making the market redesign happen could take a few years, so firms may take a wait-and-see approach to investing. 

Texas Electric Service

No matter what lawmakers and PUCT do, you need a power plan for your home. The best place to shop for electric service is http://www.texaselectricityratings. Here you’ll always get the best prices on a wide range of plans. You have the power to choose your provider, so arm yourself with the right data. 

Customer Feedback: How the Power to Choose Fails Customers

Posted on

How Does Customer Feedback Beat Power to Choose?

Customer feedback and accurate ratings of Texas electricity providers can help you shop smarter than the Power to Choose.
Customer feedback shows what customers think of a company. So if the Power to Choose doesn't offer accurate ratings or electric customer feedback for Texas REPs, why use it? Our real ratings & reviews help you shop electricity plans much smarter so you can save more.

When you do something every day, you get good at it. Practice improves your skills and instincts. That’s why you can drive your car every day without a crash for years at a time. However, shopping for a cheap electricity rate is something you usually do once every year or two. That makes customer feedback about retail providers important in making your decision. 

And when it comes to customer feedback, Power to Choose comes up short. Texas Electricity Ratings, on the other hand, gives you ample information to use the wisdom and experience other customers have had. Use their knowledge to supplement your own for a sound electric plan decision. 

Limited Power to Choose Rating Information

Research shows customer reviews influence buying behavior. So it makes sense that many websites offer some sort of rating or review system. But some sites are better than others. 

The Power to Choose site offers a 5-star rating system for companies, but it is overly simplistic. Their measure “is a measure of consumer complaints per 1,000 customers based on a 6-month rolling average.” Unfortunately, they do not release the count of customers for each retail provider! That means you can’t get an idea of how many complaints each retailer has. So one complaint does more damage to a smaller retailer's rating than it would a bigger one. You can’t rely on a rating system that produces distorted ratings and favors bigger providers. 

Texas Electricity Ratings Customer Feedback 

Texas Electricity Ratings also uses a 5-star electric provider rating system, but it's much more robust than Power to Choose. Beyond just the overall rating, you can also see scores for specific aspects of doing business with retail providers: 

  • Plans & Pricing
  • Ordering Experience
  • Customer Service
  • Billing & Account Management

These ratings help you narrow down companies based on what factors are important to you. From there, you can read what real customers have to say about each provider - no matter what their size.

Read Customer Reviews 

A company’s customers will tell you how it really is. They know from experience where the company does well and where it can improve. The customer feedback on Texas Electricity Ratings includes the reviewer’s star ratings, comments, and date of review. After reading reviews, you’ll know what you’re in for when you sign up for a power plan. 

Your Power to Choose 

As you can see, the information at is the best you can get for making a good choice on your next electric plan. Here, the quantitative data combines with the qualitative. You have all the numbers like price per kWh, contract term, and early termination fee. Plus, you get real customer feedback to put context around those numbers. Why would you shop anywhere else!? 

Zip Codes with the Cheapest Southern Federal Rates in Texas