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About Southern Federal Power

Genie Retail Energy launched Southern Federal Power in July 2019 in order to sell retail electricity products and services in Texas. Southern Federal Power oversees two other brands in Texas, Ranchero Power and Watt Bro. Also referred to as "SoFed", the company serves about 10,000 Texas customers. The company is best known for not having raised or changed its rates during the spiraling rate increases that happened during Winter Storm Uri in 2021. It also gave its customers cash incentives to cut their usage and reduce strain on the grid during the crisis.

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Southern Federal Ratings

The overall score for Southern Federal is 2.79. Their best category was Community where they earned a score of 4.02, while their worst rating came in at 1.31 in Products. More detailed information on these ratings is available on our Southern Federal Rating Detail page.

Southern Federal earned a Bronze Award in our most recent semi-annual rating process with an overall rating of 2.79

Texas Electricity Ratings's Bronze Tier providers are solid retail electricity providers that have a lot to offer customers. These companies represent good options for discerning shoppers and have lots to offer customers. There are plenty of good companies offering good plans that can fit what consumers are looking for in their company.

  • Rating Overall
  • 2.79
  • Communications
  • 3.65
  • Community
  • 4.02
  • Market Perception
  • 2.94
  • Operations
  • 3.29

What People Are Asking About Southern Federal

Texas electricity deregulation, and Retail Electricity Providers can be complicated.

To answer your frequently asked questions about Southern Federal read on.

Featured Plans for Southern Federal

These are a few plans that we think you'll like. We also have a more detailed listing of all TX plans for Southern Federal, or you can use our Southern Federal Rate Comparison Page to find a great deal

How do I get the Cheapest Southern Federal Rate?

We've created a step by step guide to help you get the cheapest electricity rate. Or you can use our Bill Calculator tool.

Listed here are the cheapest rates offered by Southern Federal in your area. If you would like, you may compare all Southern Federal rates, or view all Southern Federal plans and products to choose the best electricity plan for your home.

Southern Federal Rates for Houston

Houston - Centerpoint Electricity prices as of 06-05-2023. Compare Houston Electricity Rates.

Southern Federal Rates for Dallas

Dallas - Oncor Electricity prices as of 06-05-2023. Compare Dallas Electricity Rates.

Southern Federal Rates for Abilene

Abilene - AEP North Electricity prices as of 06-05-2023. Compare Abilene Electricity Rates.

Southern Federal Rates for Corpus Christi

Corpus Christi - AEP Central Electricity prices as of 06-05-2023. Compare Corpus Christi Electricity Rates.

Understand Your Southern Federal Bill

Unsure about how to decipher your Southern Federal bill?

We can help.

Check out our How to Understand your Southern Federal Bill page where you can get information on what the various charges and fees mean.

Real Customer Reviews for Southern Federal

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Southern Federal Scores and Ratings:

Texas Electricity Ratings Overall Score for Southern Federal

2.8 / 5

Southern Federal Reviews

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News Articles About Southern Federal

How Do I Find Low Electricity Rates in Houston?

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Who Has Low Electricity Rates?

hopping low rates for the best electricity plans can be frustrating and confusing. Let us help you find the right provider and plan for your home.
It's easy to get confused when shopping Texas electricity plans. Let us help you sort through best low rates so you can find a great electric deal for your home.

If your power bills make you sweat, just wait until August. But before your wallet sweats like it's in a sauna, check out the prices on Texas Electricity Ratings. Despite the shoulder months being over, you can still find cheap low electricity rates for your home. 

Houston, like most of Texas, has a deregulated electricity market which means that you have the power to choose your electric provider. With so many plans available, it can be overwhelming to find the best option for your home or business. But it gets much easier when you search here. So let’s explore the lowest electricity rates in Houston. 

Three Years Of Low Rates

The 36 Inflation Fix plan from Energy Texas boasts a potent combination of low price and long contract. The average rate is 12.1 cents per kWh for a typical bill of $118. You can get the same contract provisions for shorter periods, and you pay a slightly lower price. But the small price jump is worth the peace of mind in having low energy bills for the next three years. Be certain before you sign up for this plan because the early termination fee is $500. 

A Cheap Bill For Two Years

Another strong option for cheap electricity is the Wise Buy 24 plan from Discount Power. Its rate is 11.8 cents per kWh with an average bill of $122. But wait! How can it have a lower rate but a higher bill? This plan charges a base fee of $9.95 each month which is $5 more than Energy Texas. Still, $122 for an average bill is a great deal on a two-year contract. 

Simple Pricing with Low Rates

Here’s another plan where the contract terms mean more than the rate. The Reliant Conservation 24 plan from Reliant Energy has a rate of 13.5 cents and an average bill of $122. Because it has no base charge, all the costs wind up baked into the rate. So this plan gives you the same average bill as Discount Power with more straightforward pricing.  

A Ringing Endorsement

All three plans can be great options for your family. But for this author, the Energy Texas plan takes top prize. In fact, I have this plan for my Texas home, and I could not be more satisfied. So do what I did: shop for low electricity rates in your part of the state.  

How Landscaping Can Help Cool Your Home

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Smart Landscaping Can Save You Money

Landscaping not only makes your Texas home look great and add more value but you can also use it to help keep cool. Learn how planting trees can save you more.
Find out how landscaping your Texas home not only adds beauty and value but also helps keep you cool! Check out our landscaping tips!

Strategically planted trees and foliage doesn’t just beautify your home. It can also save you money on electricity by cooling your home in the hot Texas summer. You just need to know where and how how to plant them. These smart landscaping tips can help you get started on saving money on your electric bill.

Before You Begin Landscaping

Examine how the sun, wind, and shade hit your home at different times of the day throughout the seasons. Understanding how the elements heat or cool your home is essential to strategic landscaping. Your windows take in the sun’s heat. In contrast, the roof and other dark surfaces absorb it. Shading your home protects it from the heat. And for that, you need trees.

Choose the Right Tree

The power to choose the best tree is all yours. While a fast-growing tree will give you shade faster, it’s also less durable than slow-growing plants. The best trees to cast shade during the afternoon sun are those with a dense canopy and multidirectional branches. For the south side of your house, choose to plant tall, mature trees with broad canopies for adequate shading for your roof.

Leave Some Space

Never plant trees with wide root systems near your house. Not only would that hurt the tree, but the roots may also destroy your house’s foundation. Leave around 15-20 feet for the best shade. Similarly, don’t plant shrubbery too close to your home either. Otherwise you risk adding more moisture near your home and increasing the humidity. Leave around two feet of space between your house and the closest planted bush.

Shade in the Sun’s Direction

In Texas, the sun will usually hit your house on the south and west sides for the longest. Planting bushes and shrubs on the western side of your house will help cool your home during the summer. Similarly, running ivy up the wall or on a trellis on the western or southern side of your house will be even more effective. Plus, it will look amazing.

Landscaping to Direct Cool Breezes

Trees around your home don’t just provide shade. They also direct cool night breezes into your windows. Planting evergreens on the northeast corner will create southwesterly breezes to cool your home. Prune the branches so the lowest ones are window-height. Shrubs planted underneath windows can also direct wind upwards into the first story of your house.

Cool Your AC Unit

Every AC works overtime during the hot Texan summer. So, don’t let it bake in the sun. You can make it run more efficiently by planting shrubs that give your outside AC unit some shade. Be careful, though. Leave enough space around it for maintenance access and adequate ventilation.

Great Deals on Electricity

These landscaping tips can cool your home and decrease your energy bill. But, nothing quite saves you money like a great deal on electricity. Visit to find the best rates in Texas and sign up easily.

Zip Codes with the Cheapest Southern Federal Rates in Texas