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About Southern Federal Power

Genie Retail Energy launched Southern Federal Power in July 2019 in order to sell retail electricity products and services in Texas. Southern Federal Power oversees two other brands in Texas, Ranchero Power and Watt Bro. Also referred to as "SoFed", the company serves about 10,000 Texas customers. The company is best known for not having raised or changed its rates during the spiraling rate increases that happened during Winter Storm Uri in 2021. It also gave its customers cash incentives to cut their usage and reduce strain on the grid during the crisis.

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Southern Federal Ratings

The overall score for Southern Federal is 2.79. Their best category was Community where they earned a score of 4.02, while their worst rating came in at 1.31 in Products. More detailed information on these ratings is available on our Southern Federal Rating Detail page.

Southern Federal earned a Bronze Award in our most recent semi-annual rating process with an overall rating of 2.79

Texas Electricity Ratings's Bronze Tier providers are solid retail electricity providers that have a lot to offer customers. These companies represent good options for discerning shoppers and have lots to offer customers. There are plenty of good companies offering good plans that can fit what consumers are looking for in their company.

  • Rating Overall
  • 2.79
  • Communications
  • 3.65
  • Community
  • 4.02
  • Market Perception
  • 2.94
  • Operations
  • 3.29

What People Are Asking About Southern Federal

Texas electricity deregulation, and Retail Electricity Providers can be complicated.

To answer your frequently asked questions about Southern Federal read on.

Featured Plans for Southern Federal

These are a few plans that we think you'll like. We also have a more detailed listing of all TX plans for Southern Federal, or you can use our Southern Federal Rate Comparison Page to find a great deal

How do I get the Cheapest Southern Federal Rate?

We've created a step by step guide to help you get the cheapest electricity rate. Plus we've built tools to help analyze your rate. Or you can use our Bill Calculator tool.

Listed here are the cheapest rates offered by Southern Federal in your area. If you would like, you may compare all Southern Federal rates, or view all Southern Federal plans and products to choose the best electricity plan for your home.

Southern Federal Rates for Houston

Houston - Centerpoint Electricity prices as of 10-01-2022. Compare Houston Electricity Rates.

Southern Federal Rates for Dallas

Dallas - Oncor Electricity prices as of 10-01-2022. Compare Dallas Electricity Rates.

Southern Federal Rates for Abilene

Abilene - AEP North Electricity prices as of 10-01-2022. Compare Abilene Electricity Rates.

Southern Federal Rates for Corpus Christi

Corpus Christi - AEP Central Electricity prices as of 10-01-2022. Compare Corpus Christi Electricity Rates.

Understand Your Southern Federal Bill

Unsure about how to decipher your Southern Federal bill?

We can help.

Check out our How to Understand your Southern Federal Bill page where you can get information on what the various charges and fees mean.

Real Customer Reviews for Southern Federal

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Southern Federal Scores and Ratings:

Texas Electricity Ratings Overall Score for Southern Federal

2.8 / 5

Southern Federal Reviews

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News Articles About Southern Federal

What to Do When You Can't Pay Your Texas Electric Bill

Posted on

4 Solutions When You Can't Pay Your Bill

Can't pay your electric bill in Texas? You're not alone. Check out these 4 ways to keep your lights on.
Seems almost every Texan fell behind in the Big Freeze and and then burned by the Big Heat. You're not alone. Check out these 4 ways to keep your lights on when you can't pay your electric bill.

Whether it’s the new energy crisis or the Big Texas Freeze that made you fall behind on your energy bills, you’re not alone. The weather’s still hot, and energy rates are still high. And growing inflation means that it’s getting harder and harder to pay all our bills on time. Luckily, not all hope is lost. Even if you don’t have a cheap electric plan yet, these 4 tips can help you pay your bill.

1. Talk to Your Provider

If you can’t pay your electric bill, talk to your energy provider. They may offer you an extension, payment plan, or deferral.

Your provider may also waive late penalty fees if you’re on SNAP or Medicaid. And if you’re just signing up, asking to waive or split deposit payments into two can also help your budget.

2. Conserve Electricity

One of the best ways to keep your electric bill low is to be smart about your usage. There are plenty of cheaper options to cool your home other than an AC. But, if you need it, easy AC maintenance can keep ensure energy-efficient performance.

Keeping windows closed, lights off, and unused appliances unplugged are other easy ways to keep electricity usage to a minimum.

3. Apply for Aid to Pay Your Bill

In July, the Texas Utility Help program offered a $50 million fund to help struggling households pay their electric bills in the summer. Unfortunately, applications were shut down less than 2 weeks in due to high demand. But, you can apply for other Texas-based aid programs.

The Low Income Home Energy Assistance Program (LIHEAP) is a federal aid. It helps 6 million American households pay their gas, heating, and electric bills (but not water). Last year, Texas received $283.9 million as part of LIHEAP until September 2022. In Texas, LIHEAP is often called CEAP (Comprehensinve Energy Assistance Program).

The more weather-proof your house is, the lower your heating and cooling costs will be. That’s why the Department of Energy set up the Weatherization Assistance Program (WAP). This fund helps low-income households fund home-improvement projects.

You can apply to both of these progmrams in Texas through this government website.

4. Find a Better Plan

If your electricity bill is unusually high, make sure that you’re still on a plan. Once your plan term ends, your energy provider may automatically switch you to a variable rate month-to-month plan–which is usually more expensive.

You have the power to choose the best electric plan for your household. 

Shop the cheapest electric plans in Texas by visiting You can compare the rates, and choose the one that gives you the best deal.

Best Electricity Plans in Dallas Right Now

Posted on

The 3 Best Electricity Plans in Dallas

hopping electricity in Dallas right now seems depressing. But it's more important now than ever to choose the right plan so you can save later.
If your current electricity plan in Dallas is expiring or about to, don't despair. Shopping for the right plan is now more important now than ever! Find out how it could help you save a lot in the long haul.

As Texas and the rest of the nation struggles with the new energy crisis, the price of electricity seems to increase continually. And for most Texans, it’s very difficult to find a cheap electricity plan right now. Still, when push comes to shove, if you need to shop, a fixed-rate plan is still way-better than a month-to-month variable rate plan. So, let's compare three competitive Dallas electricity plans that will keep your lights on and how to maximize your savings when the energy crisis improves.

Fixed Twelve Month Electricity in Dallas

The best 12-month fixed-rate plan in Dallas right now is Energy TexasCome and Take It 12. This plan has an average price of 16.9 cents per kWh. This includes the $4.95 base charge, the 11.65 cents per kWh energy charge, TDU, and market securitization charges. If your usage is 1000 kWh per month, your bill estimate with this plan would be $164. 

Champion Energy’s Champ Saver 12 isn’t too far behind either, with a $169 monthly bill estimate. This plan doesn’t have a base charge, but the 12.7 cents per kWh energy charge means that the average price of this plan is 17.4 cents per kWh with delivery charges. 

Rhythm’s TX Breeze 12 is more expensive, with an average price of 19.2 cents per kWh. It has a considerably higher base charge of $8.95. With the TDU charges and the higher energy charge of 13.5 cents, your average monthly bill could be $178. So, this plan may not seem like a good option at first.

But, the TX Breeze 12 has a favorable early termination agreement that may make it more lucrative in the longer run than Champ Saver 12 or Come and Take It 12.

The Energy Market May Bounce Back

While gas prices continue to run high, there’s light at the end of the tunnel. The US Energy Information and Administration forecasts that gas prices may get cheaper by April 2023.  This means that the price of electricity may also be better in the upcoming Spring shoulder months. The combination of lower natural gas prices and shoulder months means that will be the ideal time to shop for a plan. 

But, since that’s almost 8 months away, what should you do if you need an electricity plan ASAP?

Check the Early Termination Fee

If prices drop, you can terminate these plans early for a fee, and switch to a better deal.

Come and Take It 12 has an early termination fee of $250. In comparison, Champ Saver 12’s fee is only $150. But even that’s not as good as TX Breeze 12’s. 

If you terminate early, the Rhythm TX Breeze 12 would only charge you $10 for every remaining month left in your contract. If you cancel your plan in April 2023 with five months left, you’d only pay $50.  So, while your bill may be higher monthly, you’ll save more in the long run if you choose a favorable early termination fee plan.

Find Your Dallas Electricity Plan

Whether your current plan’s expiring or it already expired, signing up to one of these three plans is definitely better than staying on the month-to-month variable plan. You have the power to choose the best electric deal for your home.

Visit to find all the available plans, compare them, and choose the best one for your home.

Zip Codes with the Cheapest Southern Federal Rates in Texas