First Choice Power logo

First Choice Power was the retail electricity arm of Texas-New Mexico Power (TNMP), one of the five Transmission & Distribution Service Providers in the state of Texas. In 2001, they spun off from TNMP to focus solely on retail electricity service. In 2011 they were purchased by Direct Energy.

Direct Energy is the largest competitive retailer of energy and related services in North America. With operations across Canada, Texas and the north-eastern United States, Direct Energy delivers $8 billion of energy and related services to over five million residential and commercial customers. They operate generation assets, as well as retail electricity services in multiple states across the US.

Direct Energy is a member of Centrica, group of companies provides energy and other services with more than 32 million customer relationships.



Our Grading of First Choice Power

Rating Overall

show/hide details


How Ratings Work

First Choice Power Plan Summary

Total Plans

3

show/hide details


View First Choice Power Plans

Customer Reviews of First Choice Power

Reviews Overall

show/hide details


Read Reviews

Most Recent First Choice Power Reviews  


My experience
I was very easy to switch over online! Stacie Strebeck from Caddo Mills TX

My experience
Since I have switched to this company I am overwhelmingly pleased with the service and rates that I have. There were no hidden fees and the bills are really low in cost compared to the previous company that I had! Alicia Williams from Surfside TX

The Best
I have been approached many many times by other vendors to change from first Choice Power. I have been with this company at least 40 years and I have not found any reason yet to change. Reliable, dependable service and customer service is always available. ( a human being) Sweet Jennings from La Marque TX


4-5 Star Reviews: 32 (20%)



My experience

I was very easy to switch over online!

Stacie Strebeck from Caddo Mills, Texas
December 2nd, 2018

Billing & Account Management
Customer Service
Order Experience
Pricing, Plans, & Promotions
How likely are you to recommend?

3-4 Star Reviews: 7 (4%)



First Choice Power

It would be nice to have daily usage reports like others provide.

Bob from Irving, Texas
June 12th, 2018

Billing & Account Management
Customer Service
Order Experience
Pricing, Plans, & Promotions
How likely are you to recommend?

2-3 Star Reviews: 17 (10%)



faithful

I have been a long time user of first choice power this year, my contract was up so I called to renew. Well the agent at the time did not work with me, to get the best possible rate, so here I am stuck with a high energy rate for 24 months. There is a $135 fee to terminate my contract. I would not recommend this utility co to anybody. I am a senior citizen and did not realize what I was getting. This company has always had reasonable rates until now. I cringe every month when my bill comes in. I just wish I understood what the agent was giving me and went with a different provider. Now I am stuck. This is a warning to others to shop around.

Armando from Texas City, Texas
December 5th, 2019

Billing & Account Management
Customer Service
Order Experience
Pricing, Plans, & Promotions
How likely are you to recommend?

1-2 Star Reviews: 79 (49%)



Bait and Switch

Used the powertochoose.org web site and selected First Choice as the lowest priced provide. Went online and signed up, was called by a supervisor who said she needed additional information, and when I gave it to her she said all ood, got the plan I signed up for, but rather quietly quoted a higher price (classic bait and switch). When I questioned it, she said since the order was not completed online, I could not get the online price. I am guessing most orders get the supervisor call. Told them to cancel the order.

Elmo Blount from Denton, Texas
June 19th, 2020

Billing & Account Management
Customer Service
Order Experience
Pricing, Plans, & Promotions
How likely are you to recommend?

First Choice Power News  


Compare Direct Energy Rates and Save
Compare Direct Energy Rates and Save About Direct Energy -- Direct Energy was founded in Toronto as a competitive energy retailer in 1986. In 2000, the company was acquired by the British multinational energy and services company, Centrica. In 2010, Direct Energy acquired Clockwork Home Services...

What's the Trending Electricity Plans in Dallas?
These plans are popular for a reason! Compare the trending electricity supplier rates and plans in Dallas. Grab a smart low usage rate and save money! How to Find the Most Popular Electricity Plans in Texas With the power to choose, you're able to switch to the best energy provider for your house...

Shop Best Houston Electricity Prices
Now is the time to grab the best deal on cheap Houston fixed rate electricity! Shop now to find the best rates! When is the best time to buy Texas electricity? There’s never a bad time to compare Houston electricity prices. At any point in time, there may be a better electricity plan to suit yo...

First Choice Power FAQs  


What is the cheapest plan that First Choice Power has?


The cheapest plan First Choice Power has is You Got This 36, with rates starting at 11.8¢. This is a 36 month plan. You can find details for that plan here.

Where can I order First Choice Power electricity?


First Choice Power has electricity plans in Texas

Where can I order First Choice Power natural gas?


First Choice Power does not have any natural gas plans

What do customers think about First Choice Power?


That depends on who you ask. There will always be someone who feels wronged by a company, no matter how good they actually are. The average First Choice Power customer review is 1.9 / 5 stars. Keep in mind, consumers will go out of their way to complain far more often than they will to give praise.

Why is my electricity rate higher than when I signed up?


The rate you see when you sign up is the average rate at that exact amount of usage in one billing cycle. Some companies try to game the system by applying bill credits between certain usage thresholds. It works great if you are within the margins, but as soon as you leave that band you no longer get that bill credit and your rate per kWh can double. The PUC only requires that companies disclose their average rates at 500, 1000, and 2000 kWhs. Companies can get around this by giving you a $50 bill credit if you use between 1000 and 2000 kWhs per billing cycle. The only way to really know what you're getting into is to read your EFL. A 10¢ rate at all usage amounts may end up being cheaper than that 8¢ rate at 1,000 kWh!

Recommended First Choice Power Plans  


All First Choice Power Plans  


Plan Name
Company
/
Rating
Length
Price
Est Avg Bill
24 months
11.9¢ / kwh
at 1,000 kWh per bill
$119 est. avg. bill
Based on a yearly usage curve averaging 0 kWh per month
12 months
12.3¢ / kwh
at 1,000 kWh per bill
$123 est. avg. bill
Based on a yearly usage curve averaging 0 kWh per month
  • 1 entire year of rate stability
  • It’s easy to budget when your rate never changes
  • 36 months
    11.8¢ / kwh
    at 1,000 kWh per bill
    $118 est. avg. bill
    Based on a yearly usage curve averaging 0 kWh per month