Founded in 2002, Tara Energy was one of the first electricity providers to offer competitive products and prices following the deregulation of Texas electricity markets. In 2009, Tara Energy merged with Fulcrum Power. Then in 2011, Fulcrum Power was purchased by Just Energy.

Just Energy is a massive electricity and natural gas company that services Canada and the United States and has the distinction of being the largest green energy retailer in North America. In total, they service more than 1.6 million residential and commercial customers.